Infrastructure

Discussing technology, potential Infrastructure costs & investments, as well as training that help support the marketing team.

Ion’s Top 5 Landing Page Metrics

Landing Page KPI's from Ion

The 5 Landing Page Metrics you need to know from the Ion Interactive Blog

Having landing pages has become a standard part of Marketing campaigns for both Offline (Print – via a vanity URL) and online promotions. The purpose of the landing page is to present the offer in a clear way, eliminating all the noise so that it’s easy for your customer to convert.

When designing the landing page for a campaign, discussions of “Where the call to action is placed?“, “Is the call to action clear?” and “What is above and below the fold?” are common aspects of the design phase before launching their campaigns. So what happens once the campaign is live? How are you measuring the success of the landing page itself? Hopefully success is defined before the page goes live so you will know if the campaign is successful or not… before it’s over!

If you don’t know what success looks like, Ion Interactive provided this great, updated info-graphic that talks about the top 5 Landing page metrics you should know. Not only does it cover their top 5 metrics, but they also include some best practices too!

These are the top 5 Landing Page Metrics Ion says you should know:

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