Archives for September 2012

Ion’s Top 5 Landing Page Metrics

Landing Page KPI's from Ion

The 5 Landing Page Metrics you need to know from the Ion Interactive Blog

Having landing pages has become a standard part of Marketing campaigns for both Offline (Print – via a vanity URL) and online promotions. The purpose of the landing page is to present the offer in a clear way, eliminating all the noise so that it’s easy for your customer to convert.

When designing the landing page for a campaign, discussions of “Where the call to action is placed?“, “Is the call to action clear?” and “What is above and below the fold?” are common aspects of the design phase before launching their campaigns. So what happens once the campaign is live? How are you measuring the success of the landing page itself? Hopefully success is defined before the page goes live so you will know if the campaign is successful or not… before it’s over!

If you don’t know what success looks like, Ion Interactive provided this great, updated info-graphic that talks about the top 5 Landing page metrics you should know. Not only does it cover their top 5 metrics, but they also include some best practices too!

These are the top 5 Landing Page Metrics Ion says you should know:

[Read more…]

Welcome To Data Driven Marketing Ideas!

Celebrating the launch of DataDrivenMarketingIdeas Website

   Hello everyone, and welcome to the Data Driven Marketing Ideas website. With over 3 years in the making it has been a very long journey to get here. While I consider the website launched, please be patient while I iron out any bugs that may pop up the next few weeks. Don’t hesitate to reach out and let me know what you think and or have ideas for improvements.

What is this site about and how often do I plan to publish?

This site’s purpose is to provide ideas about how data can be used to drive business decisions. I’ll cover all aspects of digital marketing as well as some of the traditional tactics.  I’ll be interviewing thought leaders in the [Read more…]

%d bloggers like this: