Mobile Opens Hit 51%

Mobile usage continues to rise at the expense of Desktop/PC

51% of Email opens are now from Mobile Devices

It’s official, Litmus recently released its results from November 2013, showing that 51% of consumers are using their mobile phone to open/read email as opposed to using their desktop computer or Webmail.

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Happy New Year from Data Driven Marketing Ideas

Welcome to 2013
An exciting year of growth and change planned @


It seems like it was just yesterday when launched. These past few months I’ve been working hard to plan for 2013, including Thought Leader interviews, book reviews, and providing weekly/monthly summaries of news and trends. [Continue reading]

Is Your Marketing Campaign Optimized for the Mobile Revolution?

Responsive Design

The tablet & Mobile revolution is already here, is your content designed for these devices?How do you deliver consistent, high quality digital experiences across desktop and mobile channels? Customers are already choosing mobile devices as their … [Continue reading]

Ion’s Top 5 Landing Page Metrics

Landing Page KPI's from Ion

Having landing pages has become a standard part of Marketing campaigns for both Offline (Print - via a vanity URL) and online promotions. The purpose of the landing page is to present the offer in a clear way, eliminating all the noise so that it's … [Continue reading]

Welcome To Data Driven Marketing Ideas!

Celebrating the launch of DataDrivenMarketingIdeas Website

   Hello everyone, and welcome to the Data Driven Marketing Ideas website. With over 3 years in the making it has been a very long journey to get here. While I consider the website launched, please be patient while I iron out any bugs that may pop up … [Continue reading]

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